Social Media Marketing
People in Adelaide spend more time on Facebook than any other website. Other platforms such as Twitter, Pinterest, Instagram and Google Plus have hundreds of thousands of active South Australian users. Your target market is using these platforms to share and engage with content that is connected to your brand. Don’t miss out on the large amount of eye balls that your competitors are engaging with.
We use social media marketing to increase brand awareness and drive sales. The first way is through paid advertising to the platform providers, i.e. Facebook and LinkedIn.
The second method and often the most appropriate for social media marketing, is to create content that your audience wants to receive and interact with. This allows your brand to build a relationship with potential customers and their friends . It is very important to realise that sales in social media are generated as a result of a relationship, and not the other way around.
Let us help you talk to your audience.
- Search & Internet Marketing specialises in social media marketing so that when customers find you they interact with you leading to a product or service conversion.
- We give your social media presence a purpose that delivers experiences encouraging genuine engagement while minimising potential risks.
We can grow your business through Facebook by;
- Building a community – We get your Facebook customers involved in posts so you can expand your network. The more involvement your posts have the more exposure you get. Your posts should be less about yourself and more about what your customers and followers care about.
- Responding to comments – to give your business personality to start connecting with potential and returning customers.
- Using the data – Facebook provides business pages with analytics about posts, followers and general activity on your page. We use this strategically to make sure you are providing your followers with material they are receptive to.
- Building your brand credibility by generating good customer reviews. You will increase trust in your brand when your customers/followers confirm you are a great brand, or have great service.
We can grow your business with Twitter by making sure the content you are sharing is of interest to your followers and supports your Digital Marketing Strategies. We use data by looking at trending hash tags and Twitter analytics.
We Build Communities – By responding to people who tweet with you and interact with their comments. This gives your business personality and starts connecting with your customers and potential leads. We always follow back and build two-way flow communication to grow your business.
#hashtagging – Hash tags are an easy way for people who are interested in related topics to browse information. The more you #hashtag the right way the more you expose your business to a wider market. When you use hash tags they must be of value and related to your post.
Scheduling posts – We post on twitter depending on what price package you choose.
With over 230 million users and 3 million companies using LinkedIn, it is an essential business platform.
We can help you use LinkedIn for business development and lead generation. If your business is B2B it is absolutely essential to be on this platform.
Content – LinkedIn is a great platform to share your professional content, for example blog articles that your customers would be interested in. The more people click on your content and share it, the further your reach – think ripple effect.
Community – The larger your network connections the more your profile and content will be visible on the internet. If your followers engage in your posts and content – respond to them and thank them.
Your profile– this is a very professional account for your business, so your individual and your employee’s profiles should be set up as a direct reflection of your business.
Recruit – You can recruit for new position from LinkedIn, and better yet if they follow your business page they are already a brand ambassador.
Social Media Advertising
With video ads you pay only when the viewer chooses to watch your ad, so you don’t waste money advertising to people who aren’t interested in your business. We target the right people based on who they are, where they’re located, and what they’re interested in–for example, men aged 18-34 in Adelaide who are looking to purchase a new car or women in South Australia 55+ who need legal advice.
Your customers are on the move. Whether they’re on a smartphone, tablet or computer your video ads can reach them. Did you know 25% of all YouTube views happen from a mobile device? We use YouTube’s Analytics tools to helps us understand who’s watching our ads and how they’re interacting with them.
Our advertising campaigns are shown to very specific groups of highly engaged people on desktop and mobile. Because our advertising has great creative content and is well targeted, they get more likes, comments and shares. When our Facebook community likes, comments or shares – their friends see our advertising making it even more powerful. We know what posts to boost to expand your audience and grow your business.
We can help your business achieve real results through Facebook, driving leads to your website, shop or practice. Ask us for examples.
Our Email Marketing Strategies will grow your business.
Are you talking to existing customers? Reawakening cold leads? Generating new leads? This will direct your entire email campaign – audience, content, and success metrics.
Your goal will determine the type of communication we email. We provide email content with a blend of editorial and promotional communication that will help you build long lasting relationships.
We can help you email the right people at the right time by sending emails based on customer behaviour and preferences.
Together we can help you learn more about your customers and send them timely, relevant content to grow your business.